WATCH: Cleveland Cavaliers Debut LGBTQ+ Pride Video

The video represents a colossal display of LGBTQ+ support from a major professional sports franchise.

On Friday, the Cleveland Cavaliers debuted a one-minute video affirming Northeast Ohio’s LGBTQ+ community.

Premiering on the jumbo screens at Pride Night, “For the Love. For the Land. For Pride.” features a host LGBTQ+ individuals set against the backdrop of an narrative exploration of “pride.”

Though few major professional sports franchises have made such a public display of their LGBTQ+ support, this is far from the Cavaliers’ first display of commitment. Earlier this year, two restrooms at Cleveland’s Rocket Mortgage FieldHouse were permanently converted into all-gender facilities. Additionally, the organization features an active LGBTQ+ employee resource group that regularly participates in Pride festivities, and Cavs forward Larry Nance Jr. tweeted his support for the Ohio Fairness Act, which would grant the LGBTQ+ community protections in housing, employment and public accommodations:

Watch “For the Love. For the Land. For Pride.” below. 🔥

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